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I think it's unfortunate that people tend to conflate owning a Kobo with the whole "liberating your ebooks" thing. There's nothing stopping you from reading only DRM-free ebooks on your Kindle, or stripping the DRM from your Kindle books and loading them back onto your Kindle, if you're really worried about a repeat of Amazon's 1984 fiasco.
Nor are the books inherently DRM-free if bought on the Kobo. If you followed the vendor's preferred path on both devices, the experience would be exactly the same: you have a Kindle/Kobo device, you buy a book from the vendor's store, your book is encrypted with DRM and locked to your device(s). The only advantages the Kobo offers from that perspective is supporting the industry-standard EPUB format, and staying with a consistent DRM scheme that has been cracked for awhile, rather than changing it every 15 minutes.
I do appreciate both things about the Kobo, but I wish reviewers would take a little more time to explain that one does not instantly mean the other, as this leads to disappointed Kobo buyers.
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