Ran into this item which, to me, was rather interesting.
Quote:
Eric Saarnio, vice president of Amazon Devices International, said that not only had sales of the Kindle risen in recent years, but more first-time buyers were among that number.
“Customers love Kindle and are reading on their devices more than ever – global sales last year hit their highest in a decade with the majority of purchases by first-time Kindle owners,” he said.
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