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Searching by title is not always successful in the sony store (inside the reader software). That's why you use the web page -- once found, you take the isbn (or equivalent) and use that in the software to find the book.
It's a mess and yes, it's a Sony problem. Not a Suvudu one (other than they insist you use those two commercial stores if you don't want the PDF -- which doesn't bother me, since I got it in PDF and on the Kindle).
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