From another thread I was reading, the Jetbook actually has a non-backlit LCD screen rather than e-ink so that may account for the difference in color.
The description of the display is interesting since the Fry's closest to me is a 5 hour trip. Were you able to handle the display models at all? If so, to what degree (i.e. just push the buttons where they were anchored in place, or on a tether, or have a sales guy actually let you hold it)? Seeing more than one brand on display would definitley feel like more of a shopping experience so that is great.
Thank you.