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Walmart Unveils Its Holiday Plans

With Early Shopping Deals and Affordable Meals

Retailer introduces earlier, longer windows for holiday savings across its unparalleled assortment in response to customers’ changing shopping habits.

BENTONVILLE, Ark., Sept. 19, 2024 — Walmart is kicking off the holiday shopping season earlier than ever, unveiling its plans to help customers have a memorable holiday season with consistently low prices and a convenient experience no matter when, where or how they choose to shop all season long.

This year, nearly 50% of consumers will start their holiday shopping as early as August and September1, as people remain price-conscious and plan ahead to maximize their holiday budgets. To meet customers where and how they’re shopping, Walmart will offer customers a holiday head start with savings starting in October, including its first Holiday Deals event of the season and the return of its inflation-free holiday meal – weeks earlier than previous years.

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Exceptional deals on top gifts start Oct. 8 in stores and online

Customers who want a jump start on some of the best deals on top holiday gifts don’t have to wait until November. Walmart will offer some of its hottest deals of the season with its first Walmart Holiday Deals event Oct. 8-13, with deep savings across electronics, home, fashion, toys and more, from both owned and Walmart Marketplace assortments.

Beginning Oct. 8 at 12 a.m. ET on Walmart.com and the app, Walmart+ members get exclusive early access to shop the most-wanted deals, 12 hours earlier than anyone else. All customers can shop the Walmart Holiday Deals event starting Oct. 8 at 12 p.m. ET on Walmart.com and the app, with the fun continuing in stores Oct. 9 at local store open time. With six days to shop deep savings on popular gifts from new and Walmart-exclusive top brands, Walmart customers have an extended opportunity to take advantage of some of the season’s best deals, including:

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