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Originally Posted by ChrisHistorian76
What doesn't make sense to me is that Walmart seemingly has decided to go "all in" on Walmart+. They weren't going to truly compete with Prime Video because they sold Vudu four years ago. The video part of the membership is Paramount+. I would have thought they'd want to partner with an ereader/ebook retailer to compete with Prime. Maybe that was the original intent of the deal and the two companies just couldn't get the $$ to work out.
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As an outsider, Walmart partnering with Kobo seems like it would be a win/win. Kobo is responsible for R&D on new devices and managing the ebook store, Walmart gives Kobo physical locations in the US. And if it works well, Walmart is easily large enough to buy out Kobo.