Quote:
Originally Posted by rcentros
I agree. It was like, "this hasn't produced instant million$, let's drop it" — after about three months in. When they were setting up the Kobo displays I found a paper on the floor that said in the spring of the next year (March, I think) they were going to set up a whole Kobo section in the electronics department — instead of the half-hearted attempt they were setting up at the time. I guess they gave up before that happened. I thought they were going to use VuDu and Kobo as part of their Amazon competition, but Vudu went away also.
For a short while I had a Walmart (Kobo) account as a test, but I kept getting nagged to merge it with my regular Kobo account, so I ended up deleting it a few months in.
I did buy Aura 2s and some Kobo cases when they went on clearance at the Nampa store in Idaho. Later I also bought a Clara HD and had it shipped to the store. It was nice to be able to buy Kobos for quick shipment.
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The Kobo/Walmart partnership at least (officially) lasted longer than Walmart's Vudu effort. Walmart sold Vudu to NBC subsidiary Fandango Media back in 2020. Fandango just kept the name around until they rebranded it in March 2024.
Why do you (and everybody else) think the Kobo/Walmart partnership ultimately failed? It seems to me like Walmart and Kobo might have helped each other not only by selling Kobos in Walmart stores, but by adding the Kobo Plus Read service into Walmart+.