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I have no trouble believing this. It seems to me that many young people might not have enough disposable income to make spending almost $400 on a book reader seem like a good value proposition (especially in comparison to spending it on video games, beer, chasing the opposite sex, etc.), and they have more compelling options for spending their free time (like video games, beer, chasing the opposite sex, etc.). Then when you get older and more settled and start to slow down, you rediscover the joys of reading. At least that's what happened to me.
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