Quote:
Originally Posted by ZodWallop
It feels like a real missed opportunity. Walmart wanted to challenge Amazon in ebooks and a partnership with Kobo was a good idea. If it were successful, they could have eventually purchased Kobo outright.
But then Walmart just never did anything with it.
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I agree. It was like, "this hasn't produced instant million$, let's drop it" — after about three months in. When they were setting up the Kobo displays I found a paper on the floor that said in the spring of the next year (March, I think) they were going to set up a whole Kobo section in the electronics department — instead of the half-hearted attempt they were setting up at the time. I guess they gave up before that happened. I thought they were going to use VuDu and Kobo as part of their Amazon competition, but Vudu went away also.
For a short while I had a Walmart (Kobo) account as a test, but I kept getting nagged to merge it with my regular Kobo account, so I ended up deleting it a few months in.
I did buy Aura 2s and some Kobo cases when they went on clearance at the Nampa store in Idaho. Later I also bought a Clara HD and had it shipped to the store. It was nice to be able to buy Kobos for quick shipment.