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Sad to perhaps not see any more improvements on the Books app. I don't use it often on my iPad Mini, but do sometimes for books with lots of photos/pictures which I don't want cluttering my Kindle, and they had that awesome Intro to biology from the E.O. Wilson foundation...
The app has really improved with the last major update, does not shove their store and recommendations in your face like the Kindle does (at least the eink ereaders), I prefer their collection system over Kindle (it's definitely easier to organize on a Mac), and most of all, their page settings are much more refined compared to the Kindle.
They should have built an ereader like they did with the iPod, since digital long form reading is still mostly done on eink (for the simple fact that you cannot get people to charge their ‘books’ on a daily basis I assume).
But they have their phone I guess...
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