Quote:
Originally Posted by JSWolf
I wasn't meaning Amazon. We had other stores that did some discounting that are now gone because of Apple.
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It's the publisher contracts, not Apple. Publishers won't work with retailers that won't let publisher set prices.
Apple wanted to have fixed set of prices like they did for MP3's. $12.99, $9.99 etc. when they launched iBooks for iPad. $12.99 was still a lot less than new release pricing for hardbacks at that time. They didn't really know what they were doing (and still don't, when it comes to ebooks). Publishers went along with it at first, they didn't know what they were doing either, but were hoping for some competition with Amazon and ebooks were still kinda a new thing.
It wasn't long before they decided that neither model suited them and that they didn't want any constraints on pricing.