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Sorry but I have to disagree.
The Kindle, Nook, Sony, etc. ereaders did not drop their prices until Kobo released their original ereader at a much lower price point. When released in May, 2010, the Kobo was priced at $149 US which was $110 less than than the $259 US that Amazon Kindle was priced at. Shortly after the Kobo was released, Amazon dropped the price of the Kindle to $189 US. The original Nook made it's debut in November, 2009 at $259 US (WiFi and AT&T 3G). The WiFi only Nook was released in June, 2010 at $149. Sony's devices released in August, 2010 ranged from the PRS-350 priced at $179 US, the PRS-650 priced at $229 US and the PRS-950 priced at $299 US. Kobo released the Kobo WiFi in October, 2010 priced at $139 US though I picked mine up to $99 Cdn.
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