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Sure, I know Calibre, and I've used it. But as good as it is, it's not something I'd try to get Joe Computerphobe to use... or even my wife, who is Mac-centric but not that interested in learning all kinds of apps. (Heck, she's hardly touched the iPod I got her for her birthday, and how simple is burning CDs on a Mac?)
That's why I'd rather see a built-in, you-don't-have-to-think-about-it, on-board ePub conversion app in every SW or HW reader. Just like Word opens text files, WordPerfect files, RTF or HTML, without any effort on the user's part, and it doesn't matter what platform you're on. E-books need that.
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