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"Cheap at half the price" has always bothered me as the word "cheap" is a reference to the object -- its quality -- not its price. If something is cheap, it is cheap at any price. Cheaply made goods, those of low to poor quality, would fall apart and be unfit for service sooner than other goods without regard for the cost of producing the goods. An example would be some years ago when a US made car would be a cheap good even though it cost more to produce and sold for more than many higher quality non-US made cars.
As the Kinks sing in their song "Low Budget", "best of all, cheap is cheap."
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