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Stick with RTF is my opinion. RTF files are just that, a file, one, single, simple, almost universally readable file that people can convert to and from with readily available (if not pre-installed) tools. Whereas epubs are not a file type but a zipped folder of html and xml and other files (I know you already know that Steve). Which makes working with them a nightmare for the average Joe or Jane.
Cheers,
Steve(ondabeach)
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