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I follow the Free/Bargain theads for the genres I enjoy, and when a book comes up with an interesting blurb, I buy it, since the cost of being wrong is only $1-3. I've found enough authors I enjoy now that I don't need to jump on every deal anymore; I have a big enough backlog to keep me going for quite a while.
Another strategy is watching YouTube videos with reading recommendations; you're bound to learn about something that sounds interesting once you find a YouTuber with similar tastes to your own.
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