Quote:
Originally Posted by Penny
Additionally, the higher price point of the Kobo Colour compared to the cost increase has likely improved margins significantly. Why would Kobo pursue the development of a BW model, which would need to be priced lower and thus reduce margins... it makes little sense from an economic perspective.
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I'm guessing the color screen (since it's newer) is more expensive, so it's doubtful that the per unit profit margin has gone up significantly. But there's also sale's volume. Higher profit margins per unit won't mean much if you sell significantly fewer units.
I think you're assuming that those Kobo buyers who want a Libra B/W (replacement for the Libra 2) will stick with Kobo and buy a Libra Colour. I would say that's doubtful. More likely they would buy a 7" Era from PocketBook (even though they would really rather buy the Libra B/W).
A color eReader and a black and white one are significantly different. (At least that's the way I see it.)