Quote:
Originally Posted by Penny
Kobo is owned by Rakuten, a publicly traded company with a duty to maximize returns for its shareholders. When an accountant identifies potential for improved margins in a product, it is natural for investment to be directed there. Consumers play a crucial role in influencing accounting metrics by accepting or rejecting new products, thereby shaping the market. This is fundamental to economics and the driver of capitalistic success.
Additionally, the higher price point of the Kobo Colour compared to the cost increase has likely improved margins significantly. Why would Kobo pursue the development of a BW model, which would need to be priced lower and thus reduce margins... it makes little sense from an economic perspective.
|
So you raise the cost of the color model and make the B&W model cheaper. Problem solved.