Quote:
Originally Posted by Quoth
Unfortunately many companies are run by accountants and marketing (crayon dept). Accountants should only be counting the money and analysing cost/sales/profits/overheads, not running a company.
Marketing are notorious at surveys that are badly designed and tell them what they want to hear and being driven by their own prejudices and preferences rather than what's logical or sensible.
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Kobo is owned by Rakuten, a publicly traded company with a duty to maximize returns for its shareholders. When an accountant identifies potential for improved margins in a product, it is natural for investment to be directed there. Consumers play a crucial role in influencing accounting metrics by accepting or rejecting new products, thereby shaping the market. This is fundamental to economics and the driver of capitalistic success.
Additionally, the higher price point of the Kobo Colour compared to the cost increase has likely improved margins significantly. Why would Kobo pursue the development of a BW model, which would need to be priced lower and thus reduce margins... it makes little sense from an economic perspective.