[Penny]

It's surprising how many people are criticizing Kobo despite their improvements and upgrades to the e-ink model. Why would they offer an inferior product and purposely suppress the advancement of their e-ink technology? Historically, companies have always had to force the adoption of new technology, much to the dismay of legacy users. Floppy disks were replaced by USB/CDs, wired headphones transitioned to Bluetooth, the list goes on and on. The commonality is that these advancements had to be forced onto the consumers until they were able to make sense of the long-term vision. It seems like everyone here wants to stick with antiquated Carta e-ink technology instead of adopting the far more versatile Kaleido e-ink. If Kobo remains tied to Carta technology, they risk losing market share to competitors using the next generation of Kaleido e-ink.