My Mom's Kobo Clara HD won't boot (or reboot).

Sequence of events:
- I had it connected to my Mac so I could use Calibre to load more book for her. It unmounted itself all on it's own, yielding a "disk not unmounted properly" warning from the Mac OS.
- Screen flashed black-white-black-white.
- No response to short presses on the power button.
- Attempted a normal reset: Hold the power button until reboot begins. Saw the three dots that slowly refresh while the system boots.
- Got to the end of that sequence, where you normally get the UI next. Instead, got a flash-to-white-screen.
- Now, If I hold the power button for 20-30 seconds, I get the black-white-black-white flash, but nothing else. No reboot of any kind.
I can't update firmware, because I can't get the a point where it will mount as a USB drive. I can't seem to get back to the UI, no matter what I do.
Any suggestions for reviving the apparently-dead would be extremely welcome.