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Your beef seems to be with Pocket, not so much with Kobo. I suppose you could argue that Kobo backed the wrong horse by choosing to integrate with Pocket, but there's not much competition left at this point for similar services. And it's unlikely that Kobo would offer the service at all if they didn't have a partner to provide the functionality.
One thing you can do to verify whether this is a "Pocket" problem or a "Kobo" problem is to open the article in Pocket on another device (preferably an iOS/Android device). If you notice the same problems on the Pocket app, then it's a Pocket problem. If it's fine in the Pocket app but displays poorly on Kobo, then it's a Kobo problem. The other thing to check would be to make sure that when Pocket displays the app that it's actually displaying it in article mode rather than in webview mode. If for whatever reason Pocket doesn't think the page is "an article" (meaning it couldn't find whatever semantic HTML it's looking for to pull out the bits), then it will fall back to webview mode, where it displays the page in the OS's embedded browser. Those "articles" will not display on Kobo at all.
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