I think Bookeen is waiting/hoping for some major impact in terms of sales. Even in Germany Cybook devices are about to be sold directly in bookstores beginning in May.
More devices sold means more customers > more revenue > more overall interest in their products.
How many Cybooks have been sold up to date? Something around 10.000? 15.000? We're not talking about sales numbers which could even slightly be compared to the PRS or the Kindle.
In my opinion Bookeen is "on the ropes" in terms of their economic situation. Which means they have to cut corners wherever possible. The new firmware will come if there is an improvement in sales. If not, there won't be.
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