As far as I can see how it goes with these e-book readers, it is mostly a matter of personal preferences. I think each of us has its own best brand.
For my (our) second e-reader I weighted between Kobo Libra 2 and PocketBook Era, but since I already own PB InkPad 4 I am familiar with the software and it is enjoyable enough for me. I decided to go with the Era because it is a familiar UI and system. I think syncing will be much easier if I have same brands.
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