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I wish there was a $200 E-Ink reader as well. It would lower the barrier to entry and that's a huge benefit. No matter the benefits of the K2, it's unavailable to anyone who cannot put $359 together in a lump sum.
There are also mental barriers associated with price points too - Many people think $300+ is just too expensive for a Reader - $200 would bring the price to a level more people would be willing to pay.
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