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I couldn't be bothered with asking a price match. I just buy the Kindle edition if it's cheaper. I don't do direct downloads and all my books go into Calibre anyway, so begging Kobo to match the Amazon price would just be totally pointless for me.
I agree it can be a good option for someone who doesn't want to mess with removing the DRM and sideloading. But only using direct downloads does limit one's options as to where to get the books from.
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