Silly? Perhaps, but that's not a word I would have chosen. Lies, Misleading? No more so than any pieces put out by other manufacturers.

Look, Jon, this is a marketing piece put out by Ectaco to try and separate themselves from the [very formidable] competition. They are going to use the type of language that will try to get you to notice them and their product. They are probably being more aggressive than they need to be in this regard. But as educated consumers we must take all these at face value and realize that they may not be objective or contain all the information we need to make our decision.