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I've seen several authors who have regained the rights to their previously published books that have used Smashwords as their way of self-publishing. Smashwords can re-distribute to other markets, so the most successful will often be seen at Amazon, etc.
My standard bookmark would take me directly to the Science Fiction section with limits set to 50k words or more. Then what displays would be the list of the most recently published in that genre. There are other quick keys that sort to most popular, etc.
Smashwords offers the ability for authors to offer coupons, that as far as I can tell, don't trigger price matching on the major markets. They also have two large sales, one during July, and one during December, with lots of books marked down by 20, 40, 50, 75, or even 100 percent.
Searching by author's name will give results across genre (if available). Also note that sometimes an author is also a publisher for other authors. Like most venues, familiarity can lead to more efficiency in searching, but like Sirtel said, mainstream publishers won't be there (which I think is their loss).
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