Quote:
Originally Posted by wodin
This is a somewhat misleading statistic. One would need to know how many of those 26% would not have acquired the books at all if they would have to pay for them.
You can't lose a sale that you would not have had in any case! I suspect that it is a good deal more than half of them.
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I second the Man of Science :-)
Many of those who lurk on p2p are basically "pack-rats." They download stuff, just so they can pack it on their hard drive, and then look at it again. But they would NOT have paid money for the product, since they are not really interested in it.
Now, some of these "pack-rats" may discover something they like among their acquisitions, and then become a paying customer for other titles/songs by the same author.