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maybe.
But ultimately they need to only make profit from selling the ereaders without any subscription and regard bookstore as icing or the Kobo ereaders will join the Sony PRS series.
They are not going to turn ereaders into iThings and Androids making Apple & Google money from the store services. Amazon is trying that with Fire and Scribe. and with over 90 % of English Language ebook market, yet users only want free sync.
They have Kobo plus and audiobooks already. The audiobooks won't sell ereaders and can hardly compete to Amazon's Audible and neither has much value for ereaders.
They need to play to strength, the decent ereader, and regard the bookshop as icing.
If they think the survey is telling them to offer paid services they will be wrong.
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