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Welcome to MR!
In general, the only way to keep something on the same page as something immediately following is to start a new html page with the first item.
So, each chapter should be in their own html page with the chapter title at the top of the page. Your book title, copyright, and all other backmatter should each be on their own page.
For Fonts, typically do not assign any font for the main body. Leave that for the user to select. You can definitely assign a special font for specific things IN the body like chapter titles, quotes, hand written letters, etc. where the special font helps to tell the story.
There may be a special process to add a different font for a vendor’s Preview page. I would imagine that would be specific to your vendor.
Cheers!
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