When I was shopping for my first ereader I saw a white one in a store and thought it looked OK but I didn't buy it because I figured it would get visibly dirty too easily.
Most of my ereaders have had black bezels and that's been fine with me. My Sony PRS-T3 was red (because that was the color I could get) and I found the slightly shiny red bezel annoying.
I think either black or white would be best because those colors are on the screen (black text, white background) and having a bezel in a different color is distracting to me.
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