Quote:
Originally Posted by Nate the great
And you can _only_ download it after giving your mailing address, email address, and agree to the fact that they can send you promotional material (aka spam) in the future. Why do they need my email address? They need my mailing address?!? For an ebook? In what universe does giving away an ebook require a mailing address? The only type of person I know that asks for that much information is a spammer. Okay, I know they're not spammers. But can we really be certain of that?
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Due to CAN-SPAM act there must be an easy way to unsubscribe from their mailings. You won't get flooded with promotional emails.
This is great to hear that actually some publishers think out their promotions. Email marketing is the most effective tool of promotion. (It's like $47 from every $1 invested in it.)
Not capturing prospects' emails is just plain stupid.