How do they "trust" a reviewer?
Goodreads, IMDB and Amazon sales (all Amazon) reviews are often gamed or unreliable.
How can this go right at all?
Garbage In, Garbage out.
Actually the Verge writes
Quote:
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from verified purchases in an effort to cut down on fake reviews
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A seller gets a shill to buy it, or uses their own sock-puppet and viola! a verified but fake review.
Surely Amazon aren't really naive. It's that they don't care. Sales is profit.