Quote:
Originally Posted by BetterRed
But, Charlotte Dawson is an academic - Professor at Endicott College, Boston MA 
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Indeed. All the more reason to disguise that fact in the marketing and production, if you want to sell more books! To be fair, most readers of a book like that would have no objection to her
being an academic - but they will often be turned off by anything signalling that the book is written in an academic style, and (especially) that the writer and publisher are keen to communicate the book's academic good standing. (There are readers who actually respond positively to the kind of impenetrable and self-important prose that academics are too often guilty of producing, but they're much fewer in number.)