Interesting enough article.
The writer is correct social media can boost reading - as it does any hobby. As with her twitter reference, I do find the news and controversies interesting and have been able to interact with some favorite authors on there easily enough for general life updates, movies and music, it's enjoyable.
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Instagram can venerate the book as a visual object and intellectual status symbol. It is there, most glaringly, that reading is not for personal pleasure or edification but is instead for image-building.
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With this comment on Instagram, this isn't necessarily a bad thing. It goes with the old thought I've said before that a bibliophile isn't the same thing as a heavy reader. It has become a hobby for some for book imagery and reading pictures - but of course if you check out Kindle Reddit, the same can be said for pictures of e-readers. Not considering this a bad thing but a related type of hobby people get into
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TikTok turns self-published titles into bestsellers after enough tearful front-camera reviews.
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And that's just funny!