Quote:
Originally Posted by Manabi
I believe most of his writing is science fiction, so publishers and stores may be assuming his books will be sf. It could also be because most of his fans are sf readers, so categorizing non-sf books as sf makes sure they see them and (hopefully) buy them.
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This.
It's like Neal Stephenson's "Reamde": a nerdy techno-thriller but still displayed in the SF&F section because of the author.