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Next day delivery is impossible on most orders to Ireland. Little is stored in Amazon Irish warehouses.
Someone is paying for the shipping, free is impossible, but most of my non-Prime orders have "free" shipping. Sometimes the price is the same Amazon Germany to Ireland without the free shipping.
Anyway, the issue with this case is not the value of Prime, that's up to the customer to decide. The issue is deceptive marketing of Prime at the checkout (except on Kindle ebooks, where the deceptive marketing is the "free" on search and book details page.
It's a completely separate argument if the Prime package itself is of deceptive value, or if non-Prime customers are artificially penalised in warehouse dispatch.
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