I am still confused about this Micropay. It sound like a gimmick to me. Say they list one of these books at $15. If the the rebate is 100% then $15 gets credited to my account. Does this mean that I can buy another book for $15? Do I have this right?

Sounds rather complicated (and more expensive) to me. Why not be done with it and offer the books at half price such as ereader does? Plus there "TAXDAY" code gets you an additional 15% off.

If I bought Hurin and LOTR at Fictionwise it costs nearly $30 after rebate. At eReader the cost is $23 less 15% or approximately $19.50 (not including the rewards credit given).