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Kindles create their own title sort based on the title set in the book. It is not something you can control by setting a title sort field. For example on my Kindle the word "The" is ignored as the first word of a title for sorting purposes.
On the other hand authors are sorted by whatever is present in the author field, which is usually in "lastname, firstname" format. However is it sometimes, but not always, displayed as "firstname lastname" on the Kindle.
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