The Ledger NY picture above looks very much like the e-Ink cover of last October's Esquire. The wording is similar, too. Esquire says "The 21st Century begins now" and it flashes white behind semi-transparent colour images - giving the illusion of lighting them up. Inside the cover the e-Ink flashes and it 'lights up' a blue, red and white background.
I've had Esquire flashing continuously on my desk since October. I'm waiting for it to stop working, so I can take the e-Ink panel apart