Quote:
Originally Posted by Sonist
I believe the price of ebooks has to be adjusted downward, to reflect the savings to publishers. If this happens, most interested readers would be more likely to pay, than to "pirate."
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Right idea... though I'd amend it to say that the price only has to be acceptable to consumers, no matter how it accurately reflects savings to publishers, in order to create good sales. Then it's up to the publishers to adjust their internal models to allow them to profit at that price point... something no publisher wants to have to do, but will find they have little choice in the matter.