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Amazon Introduces Four All-New Echo Devices

Sales of Alexa-Enabled Devices Surpass Half a Billion

All-new Echo Pop delivers full sound and the power of Alexa in an all-new form factor—and it’s just $39.99

Next generation Echo Show 5 delivers two-times the bass; Echo Show 5 Kids comes in a new space-themed design—starting at $89.99

All-new Echo Buds deliver high-quality audio, premium features and hands-free access to Alexa in a lightweight and compact design—all for $49.99

Echo Auto launches for even more customers around the world

SEATTLE--(BUSINESS WIRE)-- NASDAQ: AMZN—Amazon today introduced a new lineup of Echo products—the all-new Echo Pop, Echo Show 5 and Echo Show 5 Kids, and all-new Echo Buds—offering customers even more choice in how they access Alexa. In addition, Echo Auto is now available to customers in Australia, Canada, France, Germany, Italy, Japan, Spain, and the United Kingdom.

“Customers around the world love Alexa as their trusted, personal AI—they’ve now purchased well over half a billion Alexa-enabled devices, and use of Alexa increased 35 percent last year,” said Rohit Prasad, senior vice president and head scientist for Alexa. “These new devices give customers more options and more utility at incredible value. And as with every Echo device we’ve shipped, they will only continue to get better as we add even more generative AI powered experiences for Alexa throughout the year.”

Pricing and Availability

Echo Pop is available in Charcoal, Glacier White, Lavender Bloom, and Midnight Teal for $39.99. Echo Show 5 is available in Charcoal, Glacier White, and Cloud Blue for $89.99. Echo Show 5 Kids is available in Galaxy for $99.99. An adjustable Echo Show 5 stand with USB-C charging port is available for $26.99. Echo Buds are available in Black for $49.99. To learn more, visit www.amazon.com/echodevices.