Quote:
Originally Posted by innocenat
And when exactly should Amazon adopt EPUB? As we have been talking, it make total sense timeline-wise why Amazon never support EPUB. Unless they are doing it from the good of their heart (which we all know is almost never the case with any public corporation whatsoever). The same reason Windows doesn't support UTF-8 natively, while both Mac and Linux does natively -- it's all about timeline.
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Epubs can be sent thru Send-to-Kindle (which they convert, of course) so I'm thinking they're playing with the idea of offering epub versions as a choice when purchasing. This might encourage non-Kindle users to buy at Amazon while still supporting Kindles. Non-Kindle users may end up switching to Kindle for the simple convenience of easy delivery with no conversion required.