Ah, Canada's Mighty Rodgers. But in USA there might have been only one or two small operators with GSM.
I watched the Documentary, Canadian Bacon.

Does graffiti on trucks really have to be in French and English, or only in Quebec?
I did write USA in my post and I am somewhat ignorant of Canada. I've worked in three telecom companies (in Ireland) and worked / business trips to Orville Ohio, Pittsburg, Boston, New Jersey, Brooklyn and Manhattan. No tourist time.
I'm aware some things in Canada are the same and some different to USA and the USA isn't homogenous. Also Mexico is in North America and all I know about it is that some bits of it are now in the USA, there might be more Spanish and also real natives compared to USA. Not sure why Spanish isn't an official second language in the USA?