Quote:
Originally Posted by Nita
my point is that most average people will not even consider to buy ereader unless they have somebody to relay on.
and at this point the format does not matter. 
and about that fantastic idea that reader should be made for people like me... such stuff always requires support for average people without technical education, unless everything preprogrammed.
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I disagree. The Kindle and, to a lesser extent, the Sony PRS are marketed to make purchasing and reading e-books as easily as possible. Once a customer gets past setting up his or her Amazon account, won't even need a computer to purchase and read. Although you need to use Sony's software and manually download your e-book to your device, Sony made it fairly simple that a layperson could do it with little hassle.
A device like the Jetbook, with no support for DRM books, may be attractive for tech savvy people who know how to convert a best seller, but like Wolf has stated numerous times, your average person who walks into BB&B and buys this reader, will go home expecting to buy the latest best seller and find out that they cannot. I just hope BB&B is ready for a lot of returns.
I don't know many people who are not tech savvy who buy products because they know their friends and family will set everything up for them. That a home store like BB&B sells it and advertises that it is easier and better than the Kindle and Sony will lead the customer as thinking it is easy as pie to setup and use.