Quote:
Originally Posted by thibaulthalpern
Are you going to Amazon as a first choice out of loyalty or because they offer the lowest price? The word choice here makes a big difference.
Loyalty suggests obligation and faithfulness to a company, and this would occur even if another company offers lower price.
--snip---
Do you feel obligated to purchase from Amazon when you need to buy something, because you "have" a relationship to the company?
|
I think you're conflating "loyalty" and "obligation". Someone's loyalty to something, in this case a company, does not in any way suggest that this person has an obligation, real or perceived, to patronize that company. Loyalty in no way suggests obligation.
I'm loyal to Amazon because they've almost always done right by me in the past and their return policy, at least up until a few months ago, was fair. It wasn't necessarily because they had the best prices - they often don't - but it's one of those online companies that I know are safe. How that loyalty means I'm somehow obligated to them (or have some sense of obligation to them) is beyond me.