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da_jane's idea to "brand" the device with a popular niche is a good one... I hadn't thought of a sci-fi or romance tie-in myself. I've suggested the same thing elsewhere on this site about newspapers and, by extention, monthly magazines.
How 'bout a reader branded with Popular Science, or Cosmo, or Time, or Car and Driver, for example? Possibly even a reader tied into a subject-promo package (example, Popular Science, Scientific American, and Science Digest... the weekly news magazines... or the Marvel Comics collections).
Of course, a color reader would go a long way here... and it might be that the color reader WILL be the one that sells, branded or not. But branding and/or tying it in with content should reduce the price, which would be a BIG help.
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