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hogleg, you must have misunderstood me. I do believe this was probably an innocent series of glitches at Amazon and not a deliberate policy. People were quite right to defend Amazon the company as probably not deliberately responsible for the de-ranking (particularly when a conceivable explanation was offered). But I was commenting on the fact that some people were jumping in to defend the "new policy" which they thought Amazon had brought in.
Also, no-one discussed "forcing" Amazon to do anything, there was just a rather large spontaneous online protest. Surely within the bounds of the usual corporate/consumer relationship, just massively speeded up because of current online media.
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