I don't need to necessarily like them or identify with them, but I do need to be interested in them. If the characters fail to stir any interest in me, I'll usually get bored and ditch the book, no matter how well written. OTOH, make the main character too unpleasant and the result will be the same (I'm looking at you, Thomas Covenant. I know his unlikability was intended, but I sighed with relief after finishing the first book and avoided the rest of the series like the plague). Too sugary Mary Sueish main characters are no better, of course.
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